Scrunchies

The return of the school style, begins with the accessories.

If the first thing that comes in mind when you hear the word ‘scrunchie’ is Wynona Rider, Heathers movie or the Sex & the City episode where Carrie Bradshaw tells off Burger about how absolutely noone in NY would ever wear a scrunchie, you’re right. But you have to check calendar again as it appears that at the moment, we are back in the 90s.

‘Scrunchiemania’ (dips on the term, Merriam-Webster Dictionary) is everywhere. We now see ponytails hold up together by scrunchies, and wrists - yes, wrists - decorated with them from Selena Gomez to Bella Hadid, NY Fashion Week to highstreet shops like Topshop. Although red scrunchies have increased by 100% over the last 3 months as researches show, it goes without saying, they’re not only in red. One can also found them in neon, metallic, solid-coloured, pastel, fake leather, multi-coloured, leopard, fluffy, satin, you name it.

So, how do you style a scrunchie?

Whether you’ve bought some or you made them on your own - handmade scrunchies is a thing - there are no rules here but one: try to match the outfit. If your customer is wearing a stripped blouse, pick a stripy one, if she’s rocking a checked shirt, get a checked one and so on. The hairstyles you can use them for are endless. Just replace the regular hair tie with a scrunchie in a loop around a messy top ban, a sophisticated ponytail, a loose ponytail or at the very end of a beautiful braid. Just do your usual magic while blending it into the overall look.

This back-to-school trend will definitely add a flair of young innocence on everyday outfits and there’s only one thing to say to this: give me a sign, hit me baby one more time.