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Color

Color

Infinite colors choice, countless combos and only one place to get them.

Which product is for you?

Demi-Permanent Ammonia-Free Color

Up to
50%
coverage

  • Up to 50 % grey coverage
  • Vitaflection Microspheres Technology
  • Up to 50% more shine (vs. untreated hair)
  • 49 shades
  • Natual results - nearly no visible root line
  • Ammonia-free
  • Lasts up to 24 washes
  • High concentration of 500 trillion Vitaflection Microspheres per single hair fiber
Demi-permanent Extra Coverage Color

Up to
70%
coverage

  • Up to 70 % grey coverage
  • Vitaflection Microspheres X-Tra Technology
  • Up to 57% more shine (vs. untreated hair)
  • 5 shades
  • Up to 1 level of lift
  • Intense and natural results
  • Up to 20% more Vitaflection Microspheres
Permanent Color

Up to
100%
coverage

  • Up to 100 % grey coverage
  • Vitaflection Microspheres Technology
  • 130 shades
  • Long-lasting results
  • Vibrant color
  • Tone-on-tone coloring, darkening and lightening by up to 5 levels of depth
  • Effective Micro Reds Technology
Color tune express blonde toner

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Great Blonde iconGreat blonde color correction

Perfect for blonde color correction and neutralization of undesired tones to achieve the ultimate blonde result with intense shine for a truly multidimensional look.

Express iconExpress 

True-to-tone results in approximately 18 minutes total service time.

Easy Application iconEasy application 

Gel-cream consistency for a quick and easy application, suitable for applicator bottle or bowl and brush.

Gentle Formula iconGentle formula 

Improves hair condition and manageability after prelightening. With Instant Metal Protection technology.