Benefits

  • Extra Rich Crème Formula with waxes and lipids for shine and intensive color.
  • Ammonia-free formula
  • Up to 50% grey coverage
  • Lasts up to 24 washes
  • High concentration of 500 trillion Vitaflection Microspheres per single hair fiber
  • Up to 50% more shine vs. untreated hair
  • Color balance in lengths and ends
  • Prestige Fragrance system

Demi-permanent color shades

Natural
Ash
Gold
Copper
Red
Violet
Brown
Blue Pearl
Cendre

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Vitaflection Microspheres Technology

Even coverage emulsion

Our Extra Rich Crème Emulsion sends over 500 trillion Vitaflection Microspheres evenly to each hair fiber.

Color to the core

Vitaflection Microspheres are 1,000 times smaller than a hair fiber for deep penetration.

Lock in

Inside the hair the Vitaflection Microspheres couple together and get locked.

Vibrant shine

Waxes and lipids in the Extra Rich Crème Emulsion leave hair smooth and shiny for visible vibrancy.

YOUR TRUSTED FORMULAS DON'T CHANGE, OUR PRODUCTS' ENVIRONMENTAL IMPACT DOES!

100% RECYCLED ALU
100% RECYCLED ALU
100% RECYCLED PLASTIC
100% RECYCLED PLASTIC
100% RECYCLABLE FSC CARDBOARD
100% RECYCLABLE FSC CARDBOARD