Demi‑Permanent Ammonia‑Free Color
Vibrant color with multidimensional shine. Achieve a flawless and reliable results each and every time with an Ammonia-free formula with Vitaflection Microspheres.
Demi-permanent color shades
Vitaflection Microspheres Technology
Even coverage emulsion
Our Extra Rich Crème Emulsion sends over 500 trillion Vitaflection Microspheres evenly to each hair fiber.
Color to the core
Vitaflection Microspheres are 1,000 times smaller than a hair fiber for deep penetration.
Inside the hair the Vitaflection Microspheres couple together and get locked.
Waxes and lipids in the Extra Rich Crème Emulsion leave hair smooth and shiny for visible vibrancy.
YOUR TRUSTED FORMULAS DON'T CHANGE, OUR PRODUCTS' ENVIRONMENTAL IMPACT DOES!