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Demi‑Permanent Ammonia‑Free Color

Extra-Rich Crème Demi-Permanent Ammonia-Free Color with light-reflecting Vitaflection Microspheres for subtle, vibrant, younger-looking hair, alive with multi-dimensional shine.

Benefits

  • Extra Rich Crème Formula with waxes and lipids for shine and intensive color.
  • Ammonia-free formula
  • Up to 50% grey coverage
  • Lasts up to 24 washes
  • High concentration of 500 trillion Vitaflection Microspheres per single hair fiber
  • Up to 50% more shine vs. untreated hair
  • Color balance in lengths and ends
  • Prestige Fragrance system

Demi-permanent color shades

Natural
Ash
Gold
Copper
Red
Violet
Brown
Blue Pearl

Vitaflection Microspheres Technology

Even coverage emulsion

Our Extra Rich Crème Emulsion sends over 500 trillion Vitaflection Microspheres evenly to each hair fiber.

Color to the core

Vitaflection Microspheres are 1,000 times smaller than a hair fiber for deep penetration.

Lock in

Inside the hair the Vitaflection Microspheres couple together and get locked.

Vibrant shine

Waxes and lipids in the Extra Rich Crème Emulsion leave hair smooth and shiny for visible vibrancy.