Demi‑permanent Extra Coverage Color
Luxurious and shiny results with extra natural color shades for a beautiful, healthy looking hair. Intense results through a gentle color service.
The new Vitaflection Microspheres X-Tra Technology
Hair in Virgin State
Hair in its original state. It contains up to 70% white hair. No color is applied to the hair and the cuticle is smooth.
Hybrid alkalizing system
By considering the structure and color of each individual hair from root to tip, our new Vitaflection Microspheres X-Tra enables the Vitaflection Microspheres to penetrate deeper into the hair and achieve up to one level of lift, for a more intense and balanced color result.
Higher Dye Loads
Our new X-Tra shades contain higher dye loads, enabling up to 20% more Vitaflection Microspheres to be sent evenly to each hair fiber, achieving rich color results with up to 70% grey coverage.
Our caring color crème is inspired by Beeswax, known for establishing a protective layer, and Keratin, the key structural component of hair. Together with other superfatterring agents, it provides the perfect conditioning and enables up to 57% more shine vs. untreated hair.