Semi-Permanent Color Switch

Creates unlimited color results with just 12 shades.
As simple as the principle of the color wheel.

Visible color results from just 10 min*.

*Recommended development time for the most vibrant results: 20 min

Perfect coating and precise application
thanks to advanced Grip-On** color formula.

**The direct dyes we are using are cationic and non-ionic. they are bigger molecules, unable to penetrate deep into the hair, but they simply grip on the outer hair surface. this technology is inspired by the chameleon's strong grip agility thanks to microscopic hair-like structures.

For all hair textures and structures, natural or chemically treated,
dry and wet hair, foil and freehand techniques.